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Thoughtful, From Forest
to Fashion

We at Birla Cellulose are committed towards Responsible Fashion.
Every fibre manufactured by Birla Cellulose, is sourced from responsibly managed forests enabling full traceability of its journey from

‘Forest to Fashion’

Presenting GreenTrackTM

An end-to-end traceability solution by Birla Cellulose powered by
Blockchain Technology.

GreenTrackTM gives brands real-time access to the raw material
journey at every stage of the production process across the complex
textile value chain, which can be further extended to consumers through
a simple QR code.

Trees

GreenTrackTM Advantage

Raw-Material traceability from Forest to Fashion

Raw-Material Traceability From Forest To Fashion

Transparency across the supply chain

Transparency Across The Supply Chain

Strengthen sustainability credentials

Strengthen Sustainability Credentials

Strengthen brand and consumer connect

Strengthen Brand And Consumer Connect

Supports sustainable sourcing

Simpler & Faster User Interface

Supports sustainable sourcing

Visibility of Birla Fibre Volume consumed to Brands

Partners

+

Brands & value chain partners onboarded

Fibre

+

MT of fibre tracked

Served

+

Geographies served

How does it work?

Icons
Value Chain Traceability GreenTrack

Value Chain Traceability
GreenTrack

Live mapping of the material journey
from forest to fashion through every supply
chain node.

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Source Verification through Molecular Tracer

Source Verification through
Molecular Tracer

Unique molecular additive inside the fibre for source verification at any stage – fibre, yarn, fabric & garment removes any possibility of counterfeit or dilution.

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Our Traceable Fibres

Trace The Journey of Your Fibres
From Forest To Fashion

Existing User New User

Partner With Us

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