व्हिस्कोस हा एक अशाप्रकारचा कपडा आहे, जो पुर्णपणे पर्यावरण अनुकुल आहे. हा कपडा उत्कृष्ट कम्फर्ट देतो. त्यामुळे लाउंजवेअरसाठी या कपड्याची निवड करण्यात आली. व्हिस्कोसपासून बनवलेल्या कपड्यांचे टेक्सचर हे सॉफ्ट असते. त्यामुळे त्यांना सहजरित्या कॅरी करता येते. 

The Lotus Make-up India Fashion Week Autumn Winter’ 2019 (LMIFW AW’19), a four-day event, kicks off today at the usual venue – Jawaharlal Nehru Stadium in the Capital. It’s that time of the year when fashion students, bloggers and the industry at large are in a tizzy. It’s a guessing roulette on which Bollywood celebrities will be showstoppers, and new fashion trends cussed out, measured and perhaps absorbed. 

This season, Anju Modi and Gaurav Jai presented a capsule collection in collaboration with Liva. Channeling a modern vibe, Gaurav Jai Gupta recent collection titled ‘The Upside Down’ used Liva blends to create textures along with digital prints to create contemporary separates. Models walked through the ramp in structured jackets, relaxed trousers, knotted capes and shirtdresses in a monochromatic colour palette with a hint of blue. 

Liva , the leading ingredient consumer brand of theAditya Birla Group , has unveiled an eco enhanced variant of Liva fabric i.e. Livaeco. National-award-winning-Bollywood-actress Kangana Ranaut has been roped in as the face of this new age sustainable fabric

Bollywood actor Karisma Kapoor, who often shares her pictures on Instagram, once again stunned fans in a white-maroon ensemble when she went for a brunch outing with friends recently.Karisma’s dress is a pocket shirt maxi by Esha Amiin x Liva and she matched it with a black Saint Lauren bag and Burkenstock shoes.

Liva, Aditya Birla Groups new age fabric brand recently came up with a unique campaign, where a life-size mannequin of the brand ambassador Kangana Ranaut dropped down across 54 malls across 26 cities. The campaign being a one of a kind experiential advertising initiative, it managed to create a brand identity for Liva among the consumers

Birla Cellulose, has collaborated with Ankur Textile, lifestyle division of Arvind Limited to launch a wide range of LIVA Fabrics with 100 per cent modal, 100 per cent viscose and viscose blends as an alternate to traditional fabric for new age Indian women who deserves high position as well as comfort in her apparel needs.

Shree – The Indian Avatarhas observed almost 1,500 per cent growth in demand for its garments made fromLivafabrics. Owing to the rise in demand ofLiva, the new age fluid fabric from theAditya Birla Group, Shree now boasts a production of 250,000 garments per month made fromLivafrom just 15,000 garments per month.

Aditya Birla Groups flagship company Grasim Industries awarded green certificates to women for their contribution in the manufacturing industry at Reinventing the Future – Great Teams Work summit in Indore. The summit focused on women, under which various organizations shared their initiatives towards gender inclusivity at the shop floor level

Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune. LIVA being the first ever brand to have the largest drop down with a size of 20 feet tall which enhanced outreach and gathered immediate attention in the over-crowded mall space.

Being the giant in VSF, Grasim Industries LAPF studio could play a major role in the diversification. It is always an advantage.

Since the fashion industry came under the sustainability scanner in 2013, following the Rana Plaza disaster, industry leaders, conscious consumers and celebrities have been making more mindful choices. Today, undoubtedly, there is a growing need to make our wardrobes more sustainable and make better choices.

Liva , the leading ingredient consumer brand of theAditya Birla Group , has unveiled an eco enhanced variant of Liva fabric i.e. Livaeco. National-award-winning-Bollywood-actress Kangana Ranaut has been roped in as the face of this new age sustainable fabric

यामध्ये वेगवेगळे चेक्सचे पॅटर्न उपलब्ध आहेत. सध्या चेक्सचा ट्रेंड आहे. स्कॉटिश प्लेड्सपासून ते अगदी गिंगहॅम, फ्लॅनेल, मद्रास चेक्ससारखे प्रिंट्सही उठून दिसतात. असे प्रिंट्स आधीही लोकप्रिय होते. शिवाय असे प्रिंट्स कोणत्याही सीझनमध्ये वापरता येत असल्यामुळे जास्त विचार करावा लागत नाही. यामध्ये पारंपरिक जुन्या पद्धतीने बफेलो चेक्स वा सेल्टिक टार्टनही आहेत. 

An unfortunate turn of events in the human history has lead us into a world where women have to “prove” themselves to “show” they are deserving, for everyone to “know” their worth.

But the world of advertising is using its resources, to provide a voice to the ones working towards turning the situation around with campaigns subjecting issues women face in today’s world.

#MyLifeMyTag celebrates the fact that only YOU define your own tag. Today, the way one dresses, how one speaks, how unabashed ones views are, can earn one the tag of being reserved, brash or uncultured, and it is time this is changed.

You are the creator of this tag and it is because of the powerful spirit of women like you that we run seamlessly.

The city is in awe as it witnesses India’s first ‘Dancing Fabric’ at Oberoi Mall, Goregaon. Installed by Liva, a fashion fabric brand of the Aditya Birla Group, this larger than life unit shows a27 feet long fabric flowing midair.

The uniqueness of this installation is that it moves as you move – literally. You move your hand over the motion sensors and the fabric copies your hand movements.