Valuable Partnership
We make an active effort to invest in relationships with our stakeholders and evolve beyond mere transactional or contract-based ones. By understanding their expectations from us, and our obligations towards them, we are able to build a meaningful, long-term partnership of mutual benefits - be it our customers, investors, community, suppliers, employees, NGOs, research institutes, regulatory bodies, contractors or others.
Our Engagement Approach
Engaging with stakeholders is one of the key aspects of our sustainability strategy. A relationship of trust, communication, transparency and regular engagement with our key stakeholders, forms the foundation of our business value system.
Birla Cellulose is a customer-centric brand. Our sustainability decisions are also aligned with the goals of our customers and amplify their efforts in making the planet and society better. Our Value Chain Partners make products and provide services based on the environmental, societal and economic expectations of the customers.
The global textile industry is resource-intensive with significant impacts on people and the environment. We partner with multi-stakeholder organizations doing research and advocacy in this sector, to set sustainability targets and goals. We proactively work towards achieving the standards set by leading environmental organizations such as SAC, Canopy, ZDHC, Textile Exchange, WBCSD etc. As a result of our close association with these organizations, we can monitor our activities and carry out comprehensive self-assessments on which we develop our future roadmap.
Businesses prosper with the support and contribution of the local community. We work together with the community and make them an active participant in our business through employment generation and various livelihood opportunities.
Our Relationship with Stakeholders
Birla Cellulose is committed to collaborative strategic partnerships. Our valuable partnerships with institutions, multi stakeholder organisations, experts and think tanks enable us to adopt scientific & technological advances.
Our Engagement Platforms
Mission Happiness
Mission Happiness is an umbrella of various engagement activities done on a real-time basis, and initiatives related to customer centricity, which is undertaken to deliver a positive & uniform customer experience. Employees are encouraged and rewarded for being agile and proactive towards customers' queries. To supplement MH, we have built our customer centric culture through various initiatives.
Liva Accredited Partner Forum
LIVA Accredited Partner Forum (LAPF) is a consortium of world class value chain partners from India producing best in class Viscose, Modal and Lyocell based yarns and fabrics.
LAPF makes sourcing quality products a stress-free, transparent and seamless experience providing direct access to buyers with LAPF partners through an expansive network and our one-of-a-kind digital marketplace.
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