Say Hello
to Protection that
Cares
Masks - The growing category
With a growing demand for protection, innovations in mask are the need of the hour.
As more and more people adopt masks as an essential need to stay protected today, the idea of wearing masks has been normalised in
the consumers mind's Masks are not just a temporary covid-induced market, but a sign of greater change. Masks that not just protect,
but that fit our requirement of day-to-day activities.
As wearing masks become the new norm as a must-have accessory, masks as a category bound for grow with a potential for many
future applications.
Benefits
Antimicrobial by Birla Cellulose
Kills bacteria and Viruses
Better Bacteria Filteration
High Breathability
Biodegradable
Soft and Comfortable
Odour free
Birla Cellulose for
innovation
At Birla Cellulose we care for people and hence all our innovations are driven by consumer needs. Our unmatched global leadership and capability in terms of product and application development help us bring faster innovations.
Our dedicated scientists, R&D teams constantly work on developing innovative solutions at our research centers of excellence, to help improve people's life and enabling our partners to take these innovations to market.
Antimicrobial fibres by Birla Cellulose is another success which blends functionality with fashion.
Categories of mask
Active Mask
People have always dressed for the occasion, and now it's time they get to choose their masks the same way. Masks powered by Antimicrobial by Birla Cellulose, protects its users from bacteria and viruses, while also giving them all the comfort and protection needed to supplement their active lifestyle.
Type:
3 Layer Mask
Outer layer – Antimicrobial by Birla Cellulose woven fabric
Middle layer –
Filter
Inner layer –
Antimicrobial by Birla Cellulose knitted fabric
Best Suited for:
Intense activity like work outs
Active Mask
People have always dressed for the occasion, and now it's time they get to choose their masks the same way. Masks powered by Antimicrobial by Birla Cellulose, protects its users from bacteria and viruses, while also giving them all the comfort and protection needed to supplement their active lifestyle.
Type:
3 Layer Mask
Outer layer – Antimicrobial by Birla Cellulose woven fabric
Middle layer – Filter
Inner layer – Antimicrobial by Birla Cellulose knitted fabric
Best Suited for:
Intense activity like work outs
Regular Mask
People have always dressed for the occasion, and now it's time they get to choose their masks the same way. Masks powered by Antimicrobial by Birla Cellulose, protects its users from bacteria and viruses, while also giving them all the comfort and protection needed to supplement their active lifestyle.
Type:
3 Layer Mask
Antimicrobial by Birla Cellulose (woven fabric). Vibrant prints for kids and sober colours for Senior citizens
Middle layer – Filter
Inner layer - Antimicrobial by Birla Cellulose (knitted fabric)
BEST SUITED FOR:
Kids and Senior Citizens (Antimicrobial fibres by Birla Cellulose are Saliva test passed)
Social Mask
Let's make sweaty facemasks and constant irritation a thing of the past, with personal protection that's made to care. Masks powered by Antimicrobial by Birla Cellulose can be specially designed to fit the profile of everyday use and protect users from bacteria and viruses without compromising on comfort.
Type:
3 Layer Mask
Outer layer – Antimicrobial by Birla Cellulose (woven fabric) matching your garment.
Middle layer – Filter
Inner layer – Antimicrobial by Birla Cellulose (knitted fabric)
Best Suited for:
Workplaces, Social Events
Customer Speak
on Protection and
Fashion Masks
As part of LIVA Consumer Research conducted in May, 70% respondents showed affinity to adoption of masks as part of their wardrobe.
In terms of properties in fabric - antibacterial, odor resistance and quick drying are something's consumers look for
“While the production has been down by 30 to 35 per cent, the company is scaling up mask production and intends to produce and sell 40,000 masks in the next one quarter.”
Akhil Duggar Jain
Executive Director of Ludhiana-based fashion brand 'Madame'
The textile industry is gearing up and making variety of masks as people are increasingly becoming safety conscious and are seen wearing face masks as they step out. Already around 75 of our member companies have started mask manufacturing.
Prabhu Damodaran
Convenor of Indian Texpreneurs Federation (ITF)
In the first instance there will be a huge surge in mask requirement across the world and If India was able to grab a major share of mask requirements then that would be additional revenue. If India was able to export 300 crore masks then it would fetch and export revenue of $1 billion.”
Raja Shanmugam
President, Tirupur Exporters’ Association (TEA)
In the first instance there will be a huge surge in mask requirement across the world and If India was able to grab a major share of mask requirements then that would be additional revenue. If India was able to export 300 crore masks then it would fetch and export revenue of $1 billion.”
