In the history of Miss Universe Crowns, there have been two names that continue to spark inspiration not just for us Indians, but for people all around the world – Sushmita Sen and Lara Dutta. Not only are the beautiful inside and out, but also wondrous beings who garnered fame for all the right reasons; for their humility, their perseverance, and their hard work. 

Little did we know then that there would come another personality who would strike a similar chord and put India on the Miss Universe map again. But, 21 years later, Harnaaz Kaur Sandhu came, conquered and sent a powerful message about what living your flow truly means – a winning thought that is beautifully reflected in her clothing choices as well, for she puts her trust in LIVA fabrics. And if you ask us, LIVA not just offers the best of fabrics, but also a glimmer of hope to every woman out there who wants to live her flow and bring her passions to life. 

Harnaaz’s story is one of grit, determination, confidence and self-belief, and that’s something LIVA always advocates for. As the winner of LIVA Miss Diva 2021, Harnaaz not only represented India on a global stage, but also embodied the brand’s ethos by going against the grain and carving out her own path for herself. With her humility, she stays true to who she is and refuses to sacrifice her own values. Similarly, LIVA creates clothing that allows you to showcase your individuality in your skin without giving up your comfort. Exactly why Harnaaz chooses to wear their fabrics not just in her everyday life, but also on the runway. 

Don’t believe us? The clothes she wore for her crowning glory speak for themselves! She not only flaunted the fluidity and fashion-forward essence of the fabrics but also proudly conveyed that her outfits are responsible for carving a better tomorrow for all. Needless to say, she is the perfect fit for LIVA – a brand renowned for encouraging women to live their flow and realise their dreams. Together, Harnaaz and LIVA ensure they leave a positive footprint on the environment and on the society that surrounds them. 

Harnaaz is the new face of LIVA and they’re all about instigating big changes 

What sets LIVA fabrics apart from anything else is the perfect blend of style and sustainability. It’s their belief that the former shouldn’t come at the cost of the latter, and therefore everything from LIVA is not only fashionable and chic, but also good for the environment. Much like how LIVA brings forward the evocative nature of fashion, Harnaaz believes that staying authentic starts with freely expressing yourself – through the choices you make, the clothes you wear, and the brands you support. This ambitious, yet inherently empowering nature of hers is what led her to become the face of LIVA for her zealous personality is what continues to inspire women across the country to live their flow — always with confidence, always without fear!

Even during her acceptance speech at Miss Universe 2021, her words voiced everything that today’s generation needed to hear, “The biggest pressure today’s youth is facing is to believe in themselves. Stop comparing yourself with others. Speak for yourself. You’re the leader of your life. I believed in myself; that’s why I’m standing here today,” and her clothes crafted with LIVA fabrics conveyed exactly what the future of fashion is needs. 

About the Livaeco range

LIVA’s eco-enhanced range of Livaeco fabrics is thoughtfully created to be extremely sustainable, caring and eco-conscious. This resonates with their mantra of being thoughtfully fashionable. The fabrics are crafted from sustainable renewable resources, are biodegradable, consume less water and emit fewer greenhouse gases. 

As an ingredient brand, they house an expansive range of eco-friendly fabrics that goes into garments made by leading brands such as Biba, Allen Solly, and Van Heusen, Pantaloons, W for Woman, Max to name a few. Not only do these fabrics deliver trend-worthy clothes, but are also nature-based and sourced responsibly. With a renewed focus on creating pieces that have a minimum impact on our environment, they are indeed setting benchmarks for all others to follow. All in all, a win for your wardrobe, for your lifestyle and the planet!

Join LIVA and Harnaaz and commit to championing a better tomorrow. All you have to do is live your flow!