For many of us, the first tangible memory of a saree goes back to our mother, grandmother or an aunt anxiously setting the shawl of her six-yard drape—also called the pallu—carefully sticking a bindi on her forehead to make sure it’s just where it’s supposed to be and, right after, playing the role of a modest, feminine woman who puts service before self. Fast forward to the 2020s, the garment has found favour with women from all walks of life—women with diverse personalities, unconventional beliefs, professions, interests and lifestyles.

Once seen as just a symbol of elegance and pride—and worn mostly on formal occasions for years—the saree has now become a distinctive choice among modern women. And making the garment even more practical and revolutionary for the unconventional wearer today, LIVA is launching Navyasa, a brand that allows you to ‘freestyle your life’ with lightweight and artful sarees. You could be attending a party, riding a bike or going for a date night with your girls, the garments will make your experience as non-cumbersome and comfortable as possible.

How are the Navyasa by LIVA sarees different?

Have you ever bought something that you only wore once, before indefinitely stowing it away in your closet? When it comes to sarees or any other Indian wear, we’ve all been there. But the Navyasa drapes are contemporary, fluid, breathable, easy to manage and ideal for everyday use, whatever you may be up to. Goes without saying, the wardrobe essentials are on-trend, chic and perfect for someone who loves to experiment with their personal style.

From printed to embroidered, the silhouettes symbolise different designs, art forms and techniques. Unlike a stiff piece of fabric that you drape and find yourself struggling with during the course of the day, these silhouettes allow you to move freely and express your style as confidently as you can. Dance up a storm, be out and about in the city or go on a road trip with your best pals, your outfit will be the last thing to occupy your attention. If you’re in the mood for floral silhouettes, check out their collections titled lightbox flowers, watercolor blooms and Jacobean blooms. For those who can’t do without colours, delicate brushstrokes, colors in cascades, and dazzling pastels are a no-brainer choice. On the other hand, if you love patterns and monochrome palettes, opt for linear illustrations, geometrica, and monochrome fireflies. All in all, no matter what your desire, Navyasa is bound to be your one-stop-shop for all.

What about the fabric?

Apart from being breathable and fluid, the sarees feature a blend of fabrics, from organza to satin, crepe and more, but the heart of it is LIVA which ensures that each garment in the collection is eco-friendly. With a notable perception shift among consumers of high fashion in the last few years—as well as brands waking up to the dangers of fast fashion—Navyasa ensures that the fabrics are produced more responsibly, contributing to a circular economy.

Mostly printed, the sarees are soft, eco-friendly and consist of a 100 per cent natural LIVA fabric along with a mix of other materials that are essential in effortless draping and pleating. To guarantee optimal fluidity, the brand does not offer the traditional Kanjeevaram or Silk drapes—and keeps the silhouettes lightweight, free-flowing and easy to pull off on a regular basis.

The experiential stores

While the collections will be showcased in four stores across Delhi, Mumbai and Bengaluru, the browsing and shopping experience will be far from usual. The concept stores will offer an immersive experience complete with larger-than-life displays, lounge areas and much more. You will also be able to find the collections on Myntra, Nykaa Fashion, Amazon, Tata Cliq, Ajio and Flipkart.

So embrace your independent, effortless and chic style with sarees that fit your life perfectly—and set you free. To know more about Navyasa by LIVA, click here. Follow them on Instagram and Facebook to stay updated.