Birla Cellulose believes in responsible sourcing, conservation, and innovation to drive the future of textile manufacturing. Their dedication to these principles has not only shaped their internal policies but has also garnered them recognition on global platforms. Birla Cellulose has received the Dark Green Shirt for the fourth consecutive time and has earned the number one position in Canopy’s prestigious Hot Button report 2023.

Birla Cellulose has consistently prioritized environmental stewardship. Their sustainability framework revolves around three key pillars: responsible sourcing, conservation of natural resources, and the development of innovative, eco-friendly products. By adhering to these principles, they ensure that operations are not only economically viable but also environmentally responsible and socially beneficial. Birla Cellulose’s initiatives include sustainable wood sourcing, reducing their carbon footprint, and enhancing the recyclability of their products. They have implemented robust tracking systems to ensure that their raw materials are sourced from sustainably managed forests. 

The Hot Button Report, published annually by Canopy, is a critical tool that ranks the world’s top MMCF producers based on their progress in several key areas: eliminating endangered forests from their supply chains, contributing to the conservation of old-growth forests, developing ‘Next Generation Solutions’ from alternative feedstocks, and establishing transparency and traceability in their operations. Since its inception in 2016, the Hot Button Report has become an indispensable resource for fashion brands, helping them make informed sourcing decisions. With more than 550 global brands, collectively generating an annual revenue of US$1 trillion, committed to the CanopyStyle Initiative, the report plays a pivotal role in shaping sustainable supply chains.

Canopy’s Hot Button Report helps showcase Birla Cellulose’s efforts towards creating a sustainable planet. Their number one position is a testament to their rigorous sustainability practices and their dedication to setting new standards in the industry

To explore more details on Birla Cellulose’s sustainability initiatives and achievements, visit their canopy page or read more about Birla Cellulose’s practices by downloading their sustainability report.