The last two years have imparted great lessons to the world. The many hardships posed a challenge no doubt, but they also brought home the realisation of the importance of things we had taken for granted. The importance of slowing down, the importance of friends, and the importance of family.

These challenging, unprecedented times have left a mark on our lifestyles, from the everyday choices we make to deliberating over what we spend our precious time on. In that light, it is given that the fashion choices we make will be dictated by the renewed focus on sustainability, slow fashion and quality over quantity. Fashion has a significant contribution to overall environmental pollution – be it garments ending up in landfills, or excess discarded clothing being incinerated. We can make a difference to this, by making more thoughtful fashion choices.

Many fashion brands have already adopted a thoughtful approach and have advocated for sustainability. However, LIVA is one such brand that has pioneered the sustainable fashion landscape for a long time now. As an ingredient brand, they house an expansive range of eco-friendly fabrics that goes into garments made by leading brands such as Biba, Allen Solly, and Van Heusen, Pantaloons, W for Woman, Max to name a few. Not only do these fabrics deliver trend-worthy clothes, but are also nature-based and sourced responsibly. With a renewed focus on creating pieces that have a minimum impact on our environment, they are indeed setting benchmarks for all others to follow. 

To help you navigate this new world of fashion, where sustainability goes hand in hand with style, this Global Recycling Day, we’ve compiled a guide that will help you make conscious choices and create a mindful wardrobe. A wardrobe that doesn’t change with passing short-lived trends, but will last for ages. Read on.

Making sustainable choices without compromising on style

Climate change is no longer an event that will happen in the future. It is already here. The effects can be seen across the world, whether it’s forest fires in California or floods in Chennai. At such a moment, every choice we make has to be in sync with the future of this planet. Every little bit counts and no effort goes wasted. For your fashion wardrobe, go for choices that have the least impact on this planet. Embrace fabrics that take an extra step towards sustainability, by not polluting the environment, having the least amount of water consumption, and having fast-biodegradability. Pro tip: Livaeco – the eco-friendly fabric range from LIVA are stylish as well as sustainable, making them the perfect option!

Think twice before buying

We’ve all been there. Browsing the web and chancing upon a dress that takes our fancy, one click and it’s in the basket. Refrain from this impulse buying and make conscious choices. It always helps if you ask yourself a few questions before clicking “Buy”. Questions like “do I really need this?”, “is this sustainable?”, “will this end up in a landfill in a few years?”. If the answers are no, it’s best to ignore the impulse and move on. LIVA has an interesting way for you to find out if your choices are sustainable. You can take the “How green your wardrobe quiz” on the LIVA website and know your sustainability quotient right away. 

Also, don’t forget to closely look at the labels as they can tell you a lot about the ethos of the brand. Make sustainable choices that will last much longer, and one way to do this is by choosing Livaeco fabrics that are manufactured responsibly and will make your wardrobe eco-friendly.

Start small

Apart from offering natural and fluid fashion, Liva urges you to be a better shopper. How so? By being aware of the fashion you wear. It can be overwhelming to know where to start, but simple steps such as supporting designers who promote sustainable practices, avoiding greenwashing by researching the environmental impact of your wardrobe choices, and even knowing the carbon footprint of materials. Having a minimalist mindset will not only give you some fashion cred, it’ll also work out better for the planet. “Less is more” is the credo of minimalism and it works wonders in the world of fashion. Rather than quantity, focus on quality. There’s a reason why minimalism never goes out of fashion. And as one of the very few brands to promise this, Liva ensures that sustainability is achieved without ever compromising on style or fashion.

Using upcycled fabrics

Upcycling as well as recycling is the need of the hour. A whole new world of recycled and upcycled fabrics are now available to fashion-forward consumers thanks to Liva, an eco-conscious and fashion-forward brand by the Aditya Birla Group. Their Liva Reviva range is known for its commitment to transparency, traceability and technology. The fashionable fabric is made with renewable wood pulp and pre-consumer textile waste, which makes it the most eco-friendly option out there! The best thing, you can trace the journey and know exactly where the raw materials of your outfit came from with a simple QR code.

So what are you waiting for? Embrace your style and create a unique aesthetic that goes with your personality, while also using planet-friendly fabrics. And this time around, take a further step by undertaking the thoughtfully fashionable pledge with Liva. Wondering how to start? Head to their website and take the pledge to be thoughtfully fashionable. It’s time to be responsible and take initiatives that are good not just for you, but the planet as well.