The rapidly changing nature of the fashion industry means that new styles and designs are constantly being introduced, but in this day and age it becomes more and more important to consider the long-term effects of our fashion choices—especially how our clothing affects the environment around us.

And while we totally understand how awesome a fresh outfit can be—be it for a big interview or a first date, here are a few ways to shop smarter and build an eco-friendlier wardrobe:

Invest in sustainable fabrics: 

Investing in fabrics that are renewable is an essential part of building a more responsible closet. Allow us to introduce you to Liva, a carbon-neutral alternative for a wardrobe that is both super-sustainable and in vogue. With a firm belief rooted in the fact that looking good can be synonymous with doing good, Liva is your secret hack to cultivating a stunning closet without harming the environment.

Mix and match

The second step to incorporating environmentally friendly fabric into your wardrobe is by mix-and-matching them with other pieces. For example, pair a free-flowing blouse made of Liva fabric with a classic pair of denim jeans—this not only allows you to test out the eco-fabric but also helps make sustainable fashion more approachable and accessible.

Cultivate classic silhouettes 

Instead of giving in to every trend or celebrity outfit craze, invest in classic silhouettes that remain timeless despite the seasons, like a tailor-made kurti or a sophisticated evening dress. With Liva’s fluid fabric, building an eco-conscious closet is a piece of cake—especially since the material tends to stay soft after multiple washes, and flows with the movement of your body.

Experiment with a spectrum of looks

While you may buy a piece of clothing to cultivate a certain aesthetic, one well-made garment can always traverse smoothly between style genres if you’re smart about it. Experimenting with different genres of style does not always mean you have to buy a new garment every time there’s a new trend; Liva’s fabrics sport a novel Micro-Modal technology which makes each garment as light as a feather, super unrestrictive and allows you to experiment with a diversity of fashion looks without worrying about the fit.

Naturally Fluid, Naturally You

Aside from being better for the environment, Liva offers a more thoughtful, conscious choice for women looking to dress sustainably while being bold and stylish in their own skin. Each Liva garment is 100% biodegradable reducing your carbon footprint further—making it the eco-conscious consumer’s first choice. With this contemporary

fabric that doesn’t restrain your deep-rooted fondness for breathability, fluidity and thoughtful creation, prioritising the use of eco-friendly materials has never been easier. Now our question to you is: why choose between looking good and doing good when you can have the best of both worlds with Liva, designed to help you cultivate a truly conscious closet?

Look for the LIVA tag in all leading brand stores and check out their ‘Naturally Fluid. Naturally You’ collection featuring the beautiful, Divita Rai- Miss India Universe 2022, Pragnya Ayyagari- Miss India Supranational 2022 & Ojasvi Sharma- Miss Diva Popular Choice 2022.