Revolutionizing the Textile Industry with Birla Cellulose's Innovative Approach
The textile industry is at a crucial crossroads, facing the sustainability challenge posed by its exponential growth. With global fibre production projected to increase from 113 million tons in 2021 to a staggering 149 million tons in 2030, it is imperative to make significant strides towards a more sustainable, eco-friendly future.

Synthetic fibres, comprising 50% of the global fibre share, contribute significantly to textile pollution and pose a threat to our environmental ecosystem. Meanwhile, the volume of cotton, a traditional natural fibre, remains stagnant due to limited arable land and water scarcity. Amidst these challenges, Birla Cellulose emerges as a beacon of hope, leading the way towards a circular and sustainable economy.

Birla Cellulose, with its unwavering commitment to sustainability and circularity, is revolutionizing the textile industry. By creating an ecosystem that enables design for a circular economy through innovative products and services, it is paving the way for a greener future. The company has taken a bold step by investing in textile recycling, working towards the goal of reducing textile waste that ends up in landfills.

Through their groundbreaking initiative, Birla Cellulose has developed fibres and yarns that incorporate both pre and post-consumer waste (PCW), ensuring a more responsible and efficient use of resources.

Mechanical Recycling

Mechanical recycling of textile waste lies at the core of Birla Cellulose's approach. This time-tested process involves recycling textile fabrics back into fibres without the use of any chemicals or altering the fundamental molecular structure of the fibres. By blending mechanical recycle fibres with virgin staple fibres, Birla Cellulose achieves an optimum mix that results in high fibre length distribution and strength. This innovative approach utilizes the latest technology in textile waste recycling, ensuring the transformation of pre and post-consumer waste into high-quality, sustainable yarn.

They are proud to adopt the mechanical recycling of textile waste as part of their sustainability initiative. By leveraging cutting-edge technology, they transform textile waste into a uniform blend with Birla Viscose (VSF, Birla Modal, Excel, Reviva, and Dope Dyed) fibres in a unique proportion.

Result

The resulting yarn blend contains 40% to 50% of mechanically recycled fibre and 40% to 50% Birla Cellulose viscose products. This remarkable yarn boasts significantly higher sustainability credentials compared to existing recycled yarn options, as the fibre generated through the mechanical recycling process requires no additional chemicals or energy to convert back into fibre.

Furthermore, Birla Excel, Modal, and Reviva fibres, which form a significant portion of the yarn blend, have already received notable sustainability certifications, including EUBAT, RCS, and Canopy ratings. This underscores their commitment to not only creating circular products but also ensuring that every step of their production process aligns with the highest environmental standards.

With the introduction of mechanically recycled yarn, Birla Cellulose aims to spearhead a paradigm shift in the fashion industry, making sustainable fashion a tangible reality. By embracing circularity and minimizing textile waste, they envision a future where fashion can coexist harmoniously with the planet!

About Birla Cellulose

Birla Cellulose is a prominent global leader in the manufacturing of sustainable viscose staple fibre (VSF). It is a part of the Aditya Birla Group, a renowned multinational conglomerate based in India. Birla Cellulose specializes in producing eco-friendly and versatile VSF, which is derived from renewable sources like wood pulp and agricultural residues. The company is committed to promoting sustainability throughout its operations, employing cutting-edge technologies to minimize its environmental impact. Birla Cellulose's VSF finds extensive application in various industries, including fashion, textiles, home textiles, and non-woven products, offering a responsible and innovative alternative to conventional fibres.