Birla Cellulose, the pioneering pulp and fibre business of the Aditya Birla Group, has once again redefined the world of sustainable fashion by introducing its latest creation–Birla EcoSoft. This revolutionary variant, bamboo viscose fibre, is set to transform how we perceive fashion, blending style seamlessly with environmental consciousness.

The story behind Birla EcoSoft is one of dedication to quality, sustainability, and the pursuit of perfection. With a deep-rooted respect for the environment and a vision for a more sustainable future, Birla Cellulose embarked on a journey to harness the untapped potential of bamboo in the world of textiles. Result? The creation of Birla EcoSoft, an innovative bamboo rayon fabric, epitomizes the seamless fusion of nature's wonders and human ingenuity.

Derived from lush, sustainably managed bamboo forests and fortified with FSC certification, Birla EcoSoft blends responsibility with innovation, preserving nature's rhythm while crafting a fabric that caters to modern-day demands.

One of the defining features of Birla EcoSoft is its exceptional breathability and moisture management, which will undoubtedly redefine comfort in the fashion world. The resulting fabric boasts unparalleled comfort and a velvety drape, ensuring that every piece created with Birla EcoSoft resonates with luxury and elegance.

And that’s not even the best part! What distinguishes Birla EcoSoft from other fabrics is the molecular tracer technology. Each Birla EcoSoft creation comes with a molecular tracer transaction certificate, assuring consumers and trust they deserve. This intelligent addition enhances the fabric's authenticity and reflects the company’s unwavering commitment to transparency.

Mr. ManMohan Singh, Chief Marketing Officer at Birla Cellulose, said, "It’s a proud moment for Birla Cellulose to introduce a made-in-India bamboo variant of viscose, Birla EcoSoft. Birla Cellulose is committed to providing our customers with the highest quality bamboo variant viscose in India and worldwide."

With its blend of luxury, comfort, and sustainability, Bamboo viscose fabric is more than just a fabric. It's an insight into the potential of responsible fashion. By introducing this bamboo viscose fabric, Birla Cellulose redefines what fashion can be and charts a path towards a more harmonious coexistence with our planet.

This commitment to sustainability has earned Birla Cellulose recognition, topping the Hot Button Ranking and receiving the prestigious 'dark green shirt' accolade from the Canopy Planet Society.