#DivaForLiva - Ruchika Talks About The Need For Fluidity In Fashion

October 24, 2016 | Designers Corner

fashinbyruda 1 Hi Everyone!

As a blogger and a working girl, I always vouch for wearing something which is comfortable and you are happy about. I have to shuffle around my office and events or blog shoots. I love carrying or wearing clothes which are breathable and which I can simply wear and transform from office to party look. Not only that, I love keeping those pieces in my wardrobe which are easily wearable from season to season and are always in fashion. If we are talking about such fluidity, fabric plays a very important role in it.

fashionbyruda 2   fashionbyruda 3

I have heard about the brand called LIVA which is a fabric brand and their tag line is ‘Fluid Fashion’. Not only the tagline is interesting, but the concept behind the tagline is also interesting. If you ask me what fluid is for me, I will say which can adapt to the place where ever we put it in. Similar to this, LIVA creates beautiful and vivid styles of fabrics which are not only trend setters, but can keep you comfortable not matter which season or where you are wearing them. We have created a lookbook video with the brand garments showing three different looks and how you can pair them so that you can wear them differently everytime.

fashionbyruda 4   fashionbyruda 5

LIVA works with various different garments manufacturers and create amazing quality clothes. Big brands like Pantaloons, lifestyle, Shoppers stop, etc. have LIVA garments with them. I have worn LIVA fabric for quite sometime now and absolutely fell in love with it’s fluidness. I have created the video where I have showcased three different garments from LIVA and how you can pair them from summer to winter.

fashionbyruda 6   fashionbyruda 7

The garments I have paired in these looks are my favourite and something I would love to wear. I picked up the garments keeping the ‘Boho chic’ look in mind. The fabric of these garments are super comfortable and easy to transform. The first look that I have created is a trendy and boho look Denim dress which you can wear in any season. For the summer look I paired it with the scarf as a belt and add the cute backpack and sneakers to give it a super casual look and on the other hand, for winter, I paired it up with the leather jacket and boots to give it a tough look. For the second look, I picked up the casual side slit long dress which is again super comfortable to wear and  easy to transform. For the summer look, I paired my neck scarf and Chappals to beat the heat and for winter look, I paired a denim jacket, black sneakers and  scarf to stay away from the cold. For the third look, I choose this trendy shirt dress which is so in fashion and you can see all fashion lovers supporting this. For the summer look, I paired a clutch and same color brogues. To give the dress more structure, I added a belt and a hat for fun. For the winter look, I paired a printed sweater and a statement neckpiece to give it a fusion look.

I wear all brand garments and trust me there are some really big brands which uses very bad quality fabric and after a wash, no matter how good the design is, it started to look old and worn out. But LIVA stands out, this revolutionary fabric never grows old.

I’m sure that you will like the looks and the video. Do check LIVA website to know more about the brand and from where you can buy their garments. Thank you so much for reading.

This blog has been written by Ruchika Das. She has always been inspired by fashion, art, music & culture. She believes that though we all live in the same society but its very amusing to see how different an individual's style can be! Check out her blog http://www.fashionbyruda.com/.