Fabrics and Fashion are inter connected to one another.Superior designs cannot be created without suitable fabrics. In addition to that, textiles are undoubtedly incomplete without good design!

And thankfully there are brands who produce aesthetically pleasing fabrics such as Liva Fluid Fashion by the Aditya Birla Group who are dedicated to ethical practices too. After conducting extensive researches they developed eco- friendly materials that are comfortable, soft & 100% natural.

Made of cellulose, the fabric is breathable and stylish. Liva’s current campaign -#FluidIsYou revolves around women who wear multiple hats on daily basis with ease. While facing challenges and conflicts, they reign in various areas of life.

This label offers on-trend fabrics for the fashion forward woman. While reducing the impact of textiles on the environment, their fabrics fall and drape very well. The fabric is a great investment as most materials in the market are very boxy and or even synthetic.

Utilized by brands like Global Desi, Chemistry and loads more, it is easily available across the country. Also, as an Indian fashion blogger, I’d highly recommend them for Indian and Fusion wear apparels during the festive season.

This blog has been written by 'Love And Other Bugs' a fashion and lifestyle portal dedicated to putting out engaging and relatable content for their readers all over India.

They have been in business for about 3 years now, and have gathered a considerable amount of presence in the fashion and beauty digital content space. They have also been recognized by magazines such as Vogue, Cosmopolitan, and Elle and one of India's top fashion blogs. They have also been featured in various print publications like HT Cafe, Mid-Day, Mumbai Mirror and online like buzzed, scoop whoop, for their work.