With a strong sense of innovation combined with contemporary expression, designer Aartivijay Gupta has been someone who has proved her love affair with art through every new collection she releases. Bold prints with differentiating colours, intriguing patterns on unique silhouettes, her collections stand out for their eccentric appeal. This time around, a collaboration between Aartivijay Gupta and LIVA fashion led to a brand-new Fall-Winter collection that is raring to go, and all set to create a stir!

Known to be a mastermind with prints and drawing heavy inspiration from the West, the collection displays a riot of bright colors, velvets, and silks with a plethora of motifs. Using different types of fabrics, Gupta has curated a range of styles that flatter versatile silhouettes.

“We have looked inwards this season”, says Aartivijay Gupta when asked about the real inspiration behind the Fall Winter 2019 collection with Liva Fashion Fabrics. “Since my collection is aimed at resort and beach wear, the fluidity of the fabric blends effortlessly and also works as a great base for my prints,” she adds.

Here is a glimpse into what went behind the designs, the inspirations that sparked curiosities in the designer, and the designer’s favourite styles from the collection.

Bold Prints that Make a Boisterous Statement

Aartivijay Gupta: “This fluid yet quirky saree can be worn for any festive occasion by the youth who are looking for contemporary traditional dressing.”

Talking about the bold prints featured in the collection, Gupta shares, “You will see lot hand illustrated pichwai lotus flowers that bloom in the worst conditions; it emphasizes personal growth in the most beautiful manner under worst circumstances.” With the imprint of the pichwai lotus that makes for a bold contrast with other finer prints and details on the outfit, the collection is smothered with a splattering of love and a poised attitude that comes through in every piece.

Aartivijay Gupta: “This elasticated printed dress is a great choice for the ladies who want to be effortlessly fashionable yet feel comfortable in their attire.”

What really sparks curiosity is the designer's eccentric styling, bold designs that confirm with no particular mindset, and a sense of independence that is evident in the prints. Every outfit comes with a barrage of prints that speak a language of their own.

Whimsical Patterns Paired Together for Maximum Impact

Aartivijay Gupta: “This short tent dress is ideal for a relaxing holiday or for a beach party.”

A variety of shapes, patterns, and prints come together beautifully to showcase the diversity and growth an individual faces. As the designer recalls, the collection comprises “lots of polka dots to add playfulness in our growth and linear stripes hand dress that we can always choose and draw our own future any given day.” Moreover, one can also notice consistent use of free-flowing, abstract prints that allude to an individual's sense of freedom.

Traditional with a Dose of Contemporary Style

Aartivijay Gupta: “This short fluid summer dress can be worn for a day event or to a Sunday brunch.”

“There is pichwai lotus and the baro tattoo art that reminds us of our roots,” says Gupta. While the thought process is rooted and speaks volumes about the inspiration, there is immense modernity in the styling. The pichwai flower stands at the core of this idea; jumpsuits paired with blazers, off-shoulder dresses, easy silhouettes and sarees with a jacket on top showcase a new-age style and culture.

Using LIVA fabric to play around with a variety of styles that cater to different tastes, every outfit from Aartivijay Gupta’s LIVA Fall Winter 2019 collection resonates with today’s woman and inspires heavy confidence in an onlooker. A nonchalant demeanour is evident in the designs, curated for women who are driven to achieve, and are headstrong with a purpose and a mind of their own.

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